Clients
Merck Logo
Navigator Financial Logo
Metrie

I want to partner with executives who see the business value of fair workplaces and investing in women and under-represented employees.

I’m not interested in working with companies who see inclusion as secondary to business results. Inclusion is not charity: it’s the key to long-term competitiveness.

Set objective standards.
Equip everyone to meet them.
Measure all performers equally.

Watch your company win.

— Anthea Rowe, Founder, Exmplify

We work with companies that believe their women+ employees represent untapped talent.

We help these enlightened orgs:

  • more accurately assess the economic value of under-represented employees;

  • increase under-represented employees’ power over critical business outcomes WITHOUT causing them to burn out;

  • promote, reward and retain (previously under-rated) high-performers.

We specialize in marketing, communications, HR and sustainability.

Why these domains? Three reasons:

  1. Exmplify founder Anthea Rowe has personal experience working and teaching in each of these domains. She brings hands-on experience, in-depth knowledge, and industry connections to every client engagement.

  2. When it comes to sheer numbers, these organizational functions are dominated by women. However, women’s executive leadership in these fields is still disproportionately low compared to overall workforce representation.

  3. Corporate Marketing, Communications, HR and Sustainability are support functions. Unlike sales or product development, these functions are perceived as “non-core”. Professionals in support functions must work harder to demonstrate their value to the organization.

We work with ambitious, compassionate professionals.

  • Do you care about making money? So do we.

  • Do you wish compassion and humanity were valued in organizations as much as business acumen and balance sheets? Us too!

  • Do you aim to thrive in the current economy so you can help create an economy that’s more equitable for people and the planet? We hear ya.

How to know we’re NOT the right communication training agency for you or your company.

  • You believe compassion at work is a sign of weakness.

  • You want power only for your own benefit. You’re not interested in lifting others up.

  • You want things to change for you at work, but you’re unwilling to change anything about yourself.

A white woman with long curly red hair is wearing a red jacket over a black top and smiling at the camera.

“Anthea led a dynamic and informative workshop on Leading for Outcomes to help us better understand the connection between our individual roles and the organization's goals.

The team was fully engaged and found the workshop very helpful for their professional development.

We now have shared language to describe how daily activities relate to broader impact, and we can use that language to prioritize our work, manage expectations, and report results.”

— Kate Veinot, Director, Marketing & Communications, Huron University

“Anthea's coaching helps our team members have high-impact interactions with clients and colleagues. They now feel confident preparing for important meetings, having a difficult  conversation, or delivering critical information when time’s tight.

Her approach is straightforward yet friendly, creating a quick bond that builds instant trust. The growth we see in team members – in even a short amount of time – is tremendous.”

— Becca DeChristopher, Director of Employee Experience, KCI Management

“Anthea's keynote on Cringe-Free Self-Promotion was engaging and interactive. Our 200 attendees asked questions, shared their own experiences, and many people met with Anthea after her talk to continue the discussion. It was a great skill-building activity for our community of leaders who care about making a difference but aren't always comfortable shining a light on their work."

— Stephanie Tudor, Provincial Projects Coordinator, Girl Guides of Canada

“I hired Anthea to lead a Professional Presence Workshop for my student recruitment team.

The programming was excellent and achieved the goal of strengthening verbal and non-verbal communication skills to help team members feel more confident, authoritative, and engaging in their interactions with students and parents.

The team managed to increase domestic registrations by an impressive 30% that cycle.”

— Melissa Jean, Professor, Western University & Former Executive Director, Finance, Strategy & Operations, Brescia University College

“Anthea helped me articulate what I've accomplished in my career to date, why it matters, and where I want to go next.

The content was all in my head, but she helped me express it clearly and succinctly.”

— Lindsay Pennal, President, NHL Coaches Association

“Working with Anthea completely transformed my career. She helped me shift my perspective on how I present my value to organizations, teaching me to highlight the impact I create rather than just listing responsibilities.

Thanks to her expert coaching, I not only landed my dream job but also changed the way I approach my role in the workplace. Anthea’s guidance was truly life-changing, and I’m incredibly grateful for the lasting impact she’s had on my professional life”

— Maison (May) Elchames, Health Promotion Professional

“Anthea has given me tools to have high-impact conversations with both team members and clients.

I feel more confident setting expectations and managing results!”

— Stacey F, Director of Events, KCI Management

“I'm now confident describing the important points about my work.

And I no longer feel as intimidated by C-level conversations.”

— Lindsay C. Corporate Events Manager

“The workshop helped build my confidence in both explaining my job function and the value I bring to the organization.”

— Reena Herbstreit, Digital Marketing Specialist, Huron University

“I never would have been able to describe my skills and accomplishments so articulately. No matter how much time I spent!

You made it really easy.”

— Lisa M., Change Management Consultant

“I developed the skills and confidence to position myself as a strategic advisor.

I learned how to articulate my value in my workplace to be seen as a leader - and am building a team of staff, students, and volunteers to run initiatives related to our communication goals.”

— Erin W., Communications and Volunteer Coordinator

“Anthea's insightful questions and thoughtful coaching give me the confidence to explain what I do and why it matters.

Her care and commitment to my success are evident through her depth and quality of presence!”

— Kathryn G, Life Coach

“Anthea helped me build my confidence working with executive clients. I still regularly use the communication techniques when interacting with clients and colleagues.

When I started a new role, Anthea helped me set Key Performance Indicators (KPI's) and create a roadmap for success. Ten months later, I feel in command of my role and can easily explain my function to clients and team members.”

— Liz F., Vice-President, KCI Management